Peaks to Reefs Media partnered with AFTCO to document their team during the Jimmy Johnson Fish Week Tournament in South Florida. Filming took place over two days in challenging offshore conditions with seas exceeding six feet, capturing the intensity and authenticity of tournament sportfishing. Coverage included both still photography and social-first video content designed to highlight the crew, on-the-water action, and the overall experience of competing in one of the sport’s most recognized events. The final deliverables were tailored for AFTCO’s digital and social platforms, providing dynamic content that reflected the brand’s presence within the tournament scene.